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Campground gives every recipient a way to control optional mail from your organization. Members can update their preferences from inside the app, and any recipient can use the unsubscribe link in a general update to open a hosted preference center. Required program communications still go through — they are not an unsubscribe category.

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What recipients can control

The preference center has two sections: Recipients can also Unsubscribe from all optional emails in one step. Direct correspondence and program communication cannot be opted out of.

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The hosted preference center

Every general update email includes an unsubscribe link that opens the preference center. Clicking Unsubscribe in the email unsubscribes the recipient from announcements and updates immediately, then still opens the preference center so they can review or change other optional emails. They do not have to take any further action — the unsubscribe already happened when they clicked the link. From the preference center, the recipient can turn Announcements and updates or Automatic notifications back on, leave them off, or unsubscribe from all optional emails. The link in the footer is signed and unique to the recipient.
Mail clients that support one-click unsubscribe (Gmail, Apple Mail, Outlook) can opt a recipient out directly from the inbox using the List-Unsubscribe header Campground attaches to every general update. That still opens the preference center afterward, with a confirmation that they have been unsubscribed from announcements and updates.

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In-app email preferences

Signed-in members can manage preferences from Account settings → Email preferences. This view shows the same Announcements and updates and Automatic notifications toggles as the hosted preference center. Changes take effect immediately. The next send that runs after a preference change respects it.

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How opt-outs affect your sends

When you compose a General update, the delivery summary tells you how many selected recipients will be skipped because they opted out of announcements and updates. Direct correspondence and program communication are not filtered by these preferences — recipients cannot turn those categories off.
If a recipient tells you they should be receiving announcements again, ask them to visit the preference center from any recent general update you sent.
See Send and schedule emails to members for the full composer workflow, and Organization settings for setting the mailing address that appears in the unsubscribe footer.